At the 2017 National Agri-Marketing Association (NAMA) conference held in Dallas from April 25-28, Tiger-Sul was announced as a first place national winner for the Single Page Trade Ad Category.
NAMA – the largest association of marketing and agribusiness professionals in the U.S. – honors the best in agricultural marketing and communications at its annual awards ceremony every year. The evaluation process is conducted by industry professionals at first the regional and then the national level.
A total of 1,277 entries in the six regions were judged by almost 50 judges over a period of two days in November in Kansas City, Mo. Tiger-Sul was among the winners, and took first place in two regional categories – Smartphone App and Single Page Trade Ad. The Tiger-Sul entries were among the nearly 500 that advanced to the national awards competition. Twenty-three judges evaluated and selected the best national entries and Tiger-Sul – along with its agency partner, AdFarm – was recognized with the national first place award for the Trade Ad Category.
The winning work focused on educating customers with a return on investment message that they can realize by incorporating high quality sulphur-based fertilizers into their crop fertility programs.