NEW DELHI—Beverages and snacks maker PepsiCo is set to roll out Pepsi Black – a zero-sugar cola in cans – to respond to changing consumer preferences and in line with its global portfolio transformation objective.
PepsiCo senior VP (beverages) Vipul Prakash told ET: “This is about consciously increasing our play within the low calorie segment. We are significantly accelerating our journey in the portfolio with purpose space and offering consumers multiple choices of beverages.”
Prakash said the potential roll out plan of newer products would be one every quarter. Pepsi Black will come packaged only in cans as of now.
Source: retail.economictimes.indiatimes.com