As its annual trade show, the Sweets & Snacks Expo this week in Chicago, the National Confectioners Association plans to unveil an initiative to provide consumers with information, options and support as they enjoy their favorite treats.
The initiative, a commitment to transparency, portion guidance and consumer education that was announced earlier this month in cooperation with the Partnership for a Healthier America, is the focus of the industry's premier event for manufacturers and customers that takes place May 23-25 at McCormick Place. With more than four acres of chocolate, candy, gum, mints, and snacks on display, it is clear that innovation is a priority for the industry.
"The commitment recently announced by five leading global confectionery companies to create more options in innovative packaging and products, and to educate consumers about how chocolate and candy can play a unique role in a happy, balanced lifestyle, is the first step on our journey to help consumers manage their sugar intake and make informed choices," said NCA President & CEO John H. Downs, Jr. "As host to more than 800 exhibiting companies and 17,000 industry professionals, the Expo is the perfect event to highlight the importance of the initiative."
The companies involved in the initiative include Mars Chocolate, Wrigley, Nestlé USA, Ferrero, Lindt, Ghirardelli, Russell Stover, and Ferrara Candy Company, though Downs pointed out that other companies on the trade show floor are supportive of the direction in which this initiative takes the industry.