General Mills reports progress on global responsibility commitments

Published online: Apr 11, 2017 News
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General Mills released its 2017 Global Responsibility Report, outlining the company's approach to creating environmental, social and economic value in the countries where it operates. General Mills continues to make significant progress toward nutrition improvements and sustainable sourcing of their food, as well as climate and pollinator protection – all key highlights of this year's report.

Improving Nutrition

In 2016, General Mills made notable progress in giving consumers more food choices that align with consumers' changing food habits.

In the U.S., where progress is measured and tracked against the company's longstanding Health Metric, 79 percent of the company's food has been nutritionally improved since 2005.

With 98 percent of American Households purchasing a General Mills product at some point during the year, this push to improve the nutrition profile of the company's food has made a meaningful impact with consumers.

Key to this effort is enhancing positive nutrition such as:

* More Whole Grain – General Mills whole grain portfolio includes cereal, whole wheat flour, granola bars made with whole grain and meal kits with whole grain pasta and rice. In fact, 100 percent of General Mills Big G cereals deliver double-digit whole grains per serving.

* Less Sugar – General Mills has lowered sugar by 5 to 30 percent in more than 260 products. Most notably the company has reduced sugar in Yoplait Original yogurt by 25 percent, and all General Mills Big G kid cereals are at 10 grams of sugar or less per serving.

* Reduced Calories & Portion Control Packaging – Two-thirds of General Mills North American retail products contain 150 calories or less per serving.

Source: www.generalmills.com