Drone marketer's customer is the agronomy professional

Published online: Aug 14, 2016 News
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An unmanned aircraft dealer said the machines are finding their place among agronomy professionals who fly them as a service to farmers.

Unmanned aerial vehicles that he sells are intended for agronomic professionals “who are informed and educated people in agronomy and understand ag are going to dispatch these as they see fit,” said Nathan Stein with senseFly, a marketer of unmanned aerial vehicles.

Stein doesn’t expect that his father, for instance, will take the time to own and fly an unmanned aerial vehicle on his Fort Dodge, Iowa, farm, but would instead call a professional agronomist with specific questions.

“It’s not about just a drone flying and it’s cool, it’s about how can a drone fly and provide me data,” Stein said. “Nobody really cares how it gets done, just the matter that it gets done, and it’s done reliably and safely and they can get on with the business that they have to do, which is farming.”

Stein is among many other precision farming technology providers exhibiting at the InfoAg show at St Louis Union Station.

Source: brownfieldagnews.com