Syngenta Fills Beet Seed Product Lead Position

Published in the January 2014 Issue Published online: Jan 03, 2014
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Bringing his sugarbeet experience to the position, Trevor Cook was recently named the product lead for Syngenta sugarbeet seeds.

Cook, who was raised on a 5,000-acre sugarbeet farm and spent five years as a field consultant in Idaho, has been with Syngenta for more than five years in a district sales manager role and as an AgriEdge specialist.

“I loved growing up on a sugarbeet farm and being out in the field, but I also know the hard work that comes along with it,” Cook said. “Because of my farming background and working in the industry, I understand the challenges that sugarbeet growers face.

“Seeing how rapidly the industry has changed—resulting from breeding techniques, seed treatments and other technologies—has only strengthened my passion for the crop. I’m looking forward to this new role and the opportunity to meet directly with sugar cooperatives to talk about what Syngenta can do to help increase their yield and productivity.”

Cook, who will be based at the Syngenta regional headquarters in Minnetonka, Minn., will focus on bringing quality Hilleshög brand sugarbeet varieties to cooperatives and ensuring an open-door policy of communication with their leadership.