In order to provide more value to agricultural producers, John Deere is collaborating with other businesses to deliver new applications and services that help customers more quickly turn data into management decisions.
This collaboration supports improved productivity, efficiency and yield. Companies will provide software and applications to interface with MyJohnDeere, JDLink, and Wireless Data Transfer - three important elements of Deere's overall technology strategy for the agricultural industry.
In 2012, John Deere introduced MyJohnDeere, a comprehensive information platform to help agricultural producers consolidate the management of equipment information, production data and farm operations. This centralized, online platform allows producers to access, view, archive, manage and share a wide variety of business information.
"Our goal is to provide a preferred, safe and secure environment for these applications, while building valuable features to connect customers with trusted advisors," said Cory Reed, Senior Vice President, Intelligent Solutions Group, Deere & Company. "Customers will be able to make choices about the use and flow of the data."
MyJohnDeere is an open platform that provides customers with a complete and comprehensive solution for their data management needs. Customers are able to view and manage this information from smart phones, tablets, and computers when and where they need it.
Reed said the Deere strategy of non-exclusive collaboration with other companies will enable data to be available in a convenient, easy-to-use platform, as determined by the customer, while maintaining John Deere's core principles surrounding data management. A special website has been created to explain Deere's position on data management and security.
"The MyJohnDeere platform will allow input suppliers, ag retailers, local agronomists and software companies to provide applications and software that connect through the platform," said Reed. "A recent DuPont Pioneer announcement is an example of how these collaborations will greatly benefit our customers by expanding the choices they have to improve productivity, efficiency and yield. Producers should also expect to see more collaborative applications with other businesses going forward."