Mosaic Company's MicroEssentials.com Goes Mobile

Published in the August 2013 Issue Published online: Aug 16, 2013
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MosaicThe Mosaic Company has released a new digital tool for crop consultants, retail agronomists and farmers to gather information that can help increase efficiency and generate higher yields. Recognizing the fact that farmers are increasingly using tablets and smartphones to increase production, The Mosaic Company responded by recently unveiling a mobile site for its premium fertilizer, MicroEssentials.

The new mobile site for MicroEssentials will provide its customers with a more efficient and convenient user experience, particularly as retailers strive to better serve growers in their own fields and offices.

"We've found that smartphones and tablets are quickly becoming indispensable tools our customers use to make important decisions," said Kevin Kimm, senior director of marketing and agronomy at The Mosaic Company.

MicroEssentials.com site analytics confirm increasing use of mobile platforms. In certain months, mobile visits consist of more than 40 percent of the website traffic, and the average number of mobile visits year-round is increasing consistently.

Visit MicroEssentials.com on your smartphone or tablet.