A feature-length documentary about the next generation of American farmers and ranchers is on track for release in March of 2014.
The film project, which is supported by the U.S. Farmers and Ranchers Alliance (USFRA), is being produced by Oscar and Emmy-award winning director James Moll. Moll has finished filming and is now moving into the production phase of the documentary.
Melissa Kinch, who is helping coordinate the project for USFRA, says Moll's objective is to spark a conversation about agriculture.
"His hope and his vision is that, for Americans who might not understand food production or be real close to it, that they can really get their questions answered and really see what it takes to grow and raise food in America," says Kinch.
Movies critical of the U.S. food production system, such as "Food Inc.", have enjoyed friendly reviews from the media and gained wide exposure. Kinch believes this film could have the same impact.
"We're hoping that because this is not an industrial film-it's by an award-winning film director who has been given artistic license, and it's a real film-we're hoping to have national media, national attention, a lot of social media buzz, a lot of word of mouth. And that people will be talking about this film," she says.
The documentary is yet to be titled. Kinch says that could be announced in September.