Job Well Done

Pay attention to American agriculture efforts

Published in the March 2009 Issue Published online: Mar 07, 2009 Nancy I. Butler

How many times have we wanted to hear those words, “job well done,” after completing a project? How many times have we heard it directed toward ourselves? And, maybe more importantly, have we offered those compliments lately to another?

With communication operating on more non-personal levels due to internet and cell phones, the recognition of good work may be ignored, unintentionally.

That doesn’t mean it isn’t thought about and noticed. But when individuals such as the doer and the assigner are in separate locations far away from each other, does the assigner recognize a job that has been performed well by the doer? Can GPS on your cell phone or computer take a personal look at the work being performed by an employee? Can those devices remind you to offer a personal compliment to the doer? It may be a simple idea that is overlooked, but shouldn’t be.

The agriculture industry as a whole seems to fall into that unintentionally ignored or under-appreciated category.

Especially when food produced in the U.S. is healthy, nutritious and readily available. Unbeknownst to most consumers, imported food products are infiltrating our grocery markets. And with those imports come the risk of tainted products harmful to us, our families and our pets.

The vast majority of American citizens do not realize the stringent rules to which agriculture producers in the U.S. must comply. The safety regulations for food produced in America is the highest in the world and rarely is there a “job well done” directed to our American farmers.

Mainstream media tends to report the negative no matter how insignificant with regard to our agriculture industry. Rarely do they report real life on the farm or how the food is produced. What do they know about the rigorous rules growers must comply with to produce a healthy harvest for consumers? Are they grateful for healthy, safe food? I don’t think so….

For some reason our government has chosen and justified the need to import more food products into our country than we export.

In the past several years while attending meetings I have heard numerous discussions on the fact that growers do not “toot their own horns.” There is no national advertising schedule for naturally grown, safe American sugar. There is a lot of political talk about importing sugar, which politicians like to call free trade. This leads to the question of accountability and unhealthy foreign imports.

Perhaps it is time to start tootin' horns.