Valley Irrigation has acquired PivoTrac, an ag tech company based in the Texas Panhandle. PivoTrac offers solutions focused on remote monitoring of center pivot irrigation machines.

“We are proud to welcome PivoTrac customers to the Valley family,” says Andy Carritt, vice president and general manager, global irrigation technology for Valley. “As the market leader, this acquisition advances our technology strategy and solidifies our leadership position by increasing our number of connected agricultural devices to more than 123,000 — the most in the irrigation industry.”

In addition, Valley gains additional talented team members, as all PivoTrac employees will be staying on.

Karlyle Haaland, president and owner of PivoTrac, says he would never make a move that would not be a benefit to PivoTrac customers. “PivoTrac customers will gain the resources of the most trusted irrigation brand and leading dealer network,” he says. “Valley shares our goal of helping growers do more while expending less water, energy and effort.” 

Agricultural Sustainability

Carritt says that each connected device adds to the cumulative, positive effect that Valley solutions are having toward the company mission of conserving resources and improving life.

“Ever since we founded the center pivot industry, we have been advancing agricultural productivity, helping growers produce greater yields with fewer water and energy resources,” he says.

Carritt explains that an average farmer drives 20 miles round trip for a single pivot check, so through the Valley user base of 123,000 connected devices, about 890 metric of CO₂ has been saved due to the ability to manage pivots from anywhere at any time. Compared to traditional irrigation methods, Valley solutions conserve 3.9 trillion gallons of fresh water per year, which is enough water to fill Yellowstone Lake in Wyoming.

Valley is the Right Choice

“We have admired Karlyle and the PivoTrac business from afar for the past several years,” says Darren Siekman, vice president, water delivery and aftermarket parts at Valley. “But he joined forces with Valley for several reasons. First is our status as the market leader and our superior dealer network. But equally as important to their decision is our customer-first culture at Valley. We pride ourselves on meeting grower needs, and they share that commitment.”

“The future of agriculture is sustainable technology,” says Carritt. “More growers are trusting the resource efficiency and return on investment that technology provides, and more growers trust Valley to deliver the most advanced, reliable technological solutions on the market.”

For more information, visit valleyirrigation.com