Liphatech’s Rozol Brand Celebrates 50 Years

Published online: Mar 03, 2021 New Products, News
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In 2021, the Rozol brand is celebrating the 50-year anniversary of the EPA registration of Liphatech’s first active ingredient, chlorophacinone. Since 1971, farm communities have relied on Rozol to help manage field rodents. Today, Rozol is labeled for use on ground squirrels, black-tailed prairie dogs, pocket gophers, rats, mice and voles on farms and ranches in many states.

With over 50 years of combined hands-on knowledge and experience, the Liphatech ag team helps growers with their toughest rodent challenges. To celebrate 50 years of solving challenging rodent issues, Liphatech is offering growers, applicators and crop advisors the opportunity to share their Rozol success stories to receive a vintage T-shirt. For growers purchasing Rozol, Liphatech is offering an attractive online rebate that allows payback for nearly any combination of Rozol brands.

For more information, visit www.liphatech.com/Rozol50.

Rozol is a tool that landowners can use to help manage field rodent infestations to reduce damage to crops, rangeland and property. Why manage field rodents?

Ground squirrels have caused in excess of $40 million in annual losses in grain and forage yields. Pocket gophers push one to three new mounds per day and can move over 2 tons of soil to the surface each year. In addition to direct crop loss and input costs, field rodent activity can damage underground irrigation, drainage systems and wiring. Mounds can also slow harvest and damage equipment.

  • Ground squirrels and pocket gophers can decrease alfalfa yields by up to 46 percent. On rangeland, they can decrease available forage by up to 49 percent.
  • Black-tailed prairie dogs harbor fleas that carry the plague and practice grazing and grass clipping behavior, putting them in direct competition with cattle for pasture. It is estimated that pastures with 20 percent of area occupied by prairie dogs have seen reduced value of livestock weight gain by $14.95 per steer (from $273.18 to $258.23
  • per animal) and by $0.90 per acre. In pastures with 60 percent occupancy, reduced livestock weight gain lowered estimated value by $37.91 per steer ($2.26 per acre, or about 14 percent).
  • Voles reduce alfalfa stand life and stored hay quality. They also girdle fruit tree roots, reducing tree vigor and fruit yield. Rodent disease transmission in fresh vegetables can be reduced by a food safety program incorporating consistent rodent management.   

If you have a tough rodent problem, Rozol can handle it.

Liphatech offers virtual integrated pest management trainings of various durations to fit anyone’s schedule. This customizable content is perfect for continuing education events for landowners, crop advisors and other ag-chem dealer personnel. To find out more, contact one of the following Liphatech representatives:

  • Michael Brownell (Idaho, Montana, North Dakota, Nevada, Oregon, Utah, Washington and Wyoming): brownellm@liphatech.com or (414) 559-4436
  • Ross Horn (Alaska, Arizona, California and Hawaii):  hornr@liphatech.com or (559) 970-5775
  • James Knuth (Colorado, Kansas, Nebraska, New Mexico, Oklahoma, South Dakota and Texas): knuthj@liphatech.com or (712) 310-0090
  • Chuck Hathaway (all other states): hathawayc@liphatech.com or (414) 410-7237