Specialty Fertilizer Producer Van Iperen Expands in U.S.

Published online: Dec 03, 2019 New Products, News
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One of the world’s leading specialty fertilizer producers, Dutch company Van Iperen International, which works exclusively with Milliken’s Liquitint Agro colorants in its NPK high-quality fertilizer formulations, is now fully operational with its subsidiary in the U.S.

Van Iperen America is based in Miami, Fla., to strengthen the company’s presence in the U.S. and further support customers across the U.S., Central and South America.

“Our roots go deep in the fertilizer business, and we are thrilled to provide our worldwide crop experience and top-quality specialty fertilizers to the U.S. and Latin American markets,” says Erik van den Bergh, managing director at Van Iperen International. “We combine pioneering technology with our solid expertise and, as part of this, offer a broad range of Liquitint Agro colored formulations that provide distributors with a great opportunity to differentiate themselves in a competitive marketplace, with colors for tailor-made NPK formulas.”

From nutrition to biostimulation—and the two combined—Van Iperen offers an unparalleled range of specialty fertilizers for fertigation and foliar application, developing solutions that help farmers to grow more sustainable crops, profitable even under challenging climatic conditions.

When color is used, Van Iperen only works with Milliken’s Liquitint Agro colorants, a non-staining technology, representing a major breakthrough in the use of color within the agricultural sector. They provide high chemical stability, easy handling, and improved shelf life and coverage, all while addressing environmental concerns by not using any heavy metals.

“Liquitint Agro colorants make it possible to blend thousands of colors from across the spectrum on demand from only three liquid primary colorants held in inventory,” says Steven Spanhove, senior sales director for Milliken Europe. “This ease of blendability without staining helps formulators address the growing customer demand for color in fertilizers, where we are seeing a trend that deeper and brighter colors represent quality, as well as the preference toward natural and earthy reds, blues and greens.”

From the manufacturer to the farmer, there is a growing recognition that color can play a significant and highly beneficial, role in fertilizer formulations, seed treatment and crop protection. Already sold in more than 100 countries, Van Iperen is now offering to U.S. distributors and growers its high-quality specialty fertilizers.