New Product: Vive Midac FC Insecticide

Published online: Oct 09, 2019 New Products, News
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Potato and sugarbeet growers who want long-lasting control of sucking and chewing pests have a unique new tool. The U.S. EPA recently registered Midac FC (imidacloprid), and it becomes the newest addition to Vive Crop Protection’s product lineup. 

“For many years, farmers have had to choose between applying liquid fertilizer at plant and protecting the crop with imidacloprid,” says Dan Bihlmeyer, vice president of sales and marketing  at Vive Crop Protection. “Equipment modifications were required, or the product needed to be applied at much lower  rates as a seed treatment. Now, with new Midac FC, farmers can apply both liquid fertilizer and imidacloprid at planting, and at a rate that will provide long-lasting control of key pests in potatoes and sugarbeets.”

As a soil application, Midac FC provides proven control of aphids, Colorado potato beetles, flea beetles, leafhoppers and potato psyllid in potatoes, as well as suppression of symptoms of potato leaf roll virus, potato yellows, net necrosis and wireworms. In sugarbeets, Midac FC controls aphids, leafhoppers, whiteflies and flea beetles.

Midac FC contains the Allosperse “delivery system in a jug”—novel technology from Vive that changes how proven active ingredients behave in the spray tank. This eliminates clogged nozzles and gummed-up lines as well as bulky and expensive equipment. It provides peace of mind with hassle-free uniform protection across the field—even through pivots, with liquid fertilizer or hard water, and especially when application is delayed by rain or an important family commitment. 

Midac FC key benefits include:

  • The best mixing imidacloprid on the market and the only one compatible with liquid fertilizer
  • Outstanding systemic control of both sucking and chewing pests
  • Halts the transmission of diseases by controlling known vectors
  • Long-lasting control of target pests

Midac FC is available to potato and sugarbeet growers for the 2020 growing season. Contact Vive Crop Protection at (416) 260-8889 or

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