This year, the Iowa State Fair will welcome more than 1 million guests to one of the oldest and largest agricultural and industrial expositions in the United States. Corteva Agriscience, an official partner of this year's Fair, is proud to showcase its partnership with 4-H during the opening weekend to highlight its commitment to encouraging youth to become engaged in the development of ideas and solutions that grow progress and the future of agriculture.
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On Friday, Aug. 9 – 4-H Alumni Day at the Iowa State Fair – Corteva and 4-H will co-host the Farmfluencer Award Show at 1:30 p.m. CT in the 4-H Exhibits Building. All are encouraged to attend as the event is open to media and the public.
The inaugural "Farmfluencer," program was a global initiative launched earlier this year, aimed at inspiring the next generation, helping them understand the role of innovation and the technologies designed to improve the world through agriculture. More than 130 entries were received over the course of the submission period, demonstrating wide array of topics from precision agriculture to the mental health of farmers.
"4-H has a long history of developing experiential learning programs that a positively affect agriculture for future generations," said Artis Stevens, National 4-H Council Chief Marketing Officer. "Farmfluencer has been an incredibly successful program, as we received many smart, well-thought out and impactful entries; therefore, we will celebrate not only the winners, but all of the submissions at this celebration."
Winners of this year's Farmfluencer contest will join Stevens and Corteva's Dana Bolden, vice president of external affairs, on-stage to discuss the agriculture industry and their winning submissions impact the future of farming. In addition to honoring the winners with an award, they will share the thinking behind their submissions and their perspective on what is important to the future of farming.
"Now, more than ever before, it's imperative that younger generations team up with farmers, industry leaders and companies like Corteva to advance and sustain agricultural practices across the globe," said Bolden. "The Farmfluencer was filled with inspiring ideas that we're thrilled to celebrate this week at the Iowa State Fair."
Corteva will be on-site at the Fair throughout the 11-day event, which began on Aug. 8 and runs through Aug. 18.
For more information on Corteva or the Farmfluencer program, visit www.corteva.com.