SESVanderHave USA and Holly Seed, LLC, along with their respective parent organizations (SESVanderHave NV in Tienen, Belgium, and Southern Minnesota Beet Sugar Company in Renville, Minn., respectively) announce that they have entered into a new service and cooperation agreement.
SESVanderHave USA and Holly Seed share a lengthy relationship within the North American sugarbeet industry and will continue this relationship under a new structure. Holly Seed will continue to provide seed processing and other manufacturing services to SESVanderHave for all its seed distributed within North America. In turn, SESVanderHave will acquire the sales staff and dealer networks of Holly Seed, and will now supply seed to the entire North American sugarbeet market.
“The new agreement allows both organizations to focus on their strengths while at the same time bringing quality products to the sugarbeet producers throughout the North American market,” says Steve Domm, president and CEO of Southern Minnesota Beet Sugar Cooperative.
SESVanderHave will now control the marketing services for the North American market. Rob Van Tetering, CEO of SESVanderHave NV, says, “We are looking forward to bringing one message and one focus to the sugarbeet growers within the United States and Canada for our genetics. With the experienced sales staff of Holly Seed on board, we will focus on reintroducing ourselves to the sugar cooperatives throughout the United States, their shareholders and growers. After nearly 30 years of cooperation with Holly Seed, our strong relationship continues.”
SESVanderHave NV is one of the leading suppliers of sugarbeet seed genetics worldwide and staffs over 600 employees for providing varieties to growers. Southern Minnesota Beet Sugar Cooperative is a manufacturer of sugar from sugarbeets. Annually, its 500 shareholders harvest some 3.6 million tons of beets and process them in their factory in Renville, Minn. Holly Seed is an experienced seed processor within the unique sugarbeet crop and for years has provided high-quality seeds to the North American market.