S&W Seed Company announced it has received a trademark for the use of the brand name ‘Kandi Leaf’ stevia.
The trademark will be applied on S&W’s unique stevia lines bred for enhanced flavor characteristics and marketed for the fresh and dry leaf market, in which S&W currently has two unique stevia varieties— ‘SW 201’ and ‘SW 227’.
S&W’s stevia focus is on developing varieties with unique, enhanced characteristics, providing added value along the entire supply chain.
Mark Grewal, chief executive officer of S&W Seed Company commented, “Following years of research and development success, our stevia program is laying the foundation for commercial-based production contracts, royalty agreements and other R&D collaborations, as we await our patent protection being granted by the USPTO. The trademark for Kandi Leaf follows our earlier trademarking of ‘Stevia California’ as we look to brand and market S&W’s stevia development and commercialization program through the introduction of unique varieties. It is our intention to build a portfolio of proprietary stevia varieties that we believe can add value at the front end of the supply chain to address the rapidly growing stevia market. We view our branding capabilities of our unique stevia varieties as a key component to our commercialization strategy moving forward.”