Global agriculture firm Tiger-Sul Products has added veteran marketer Dave Hans to its team, broadening the company’s ability to reach new markets all over the world and to better serve existing markets.
Hans is a familiar face to the Tiger-Sul team. He previously led the company’s marketing and branding programs for from 2012 through 2016. Hans will drive marketing and new initiatives for Tiger-Sul. Following a series of new hires last year, this is another sign of the company’s success with its industry-leading Tiger-Sul products.
“Dave Hans is a tremendously experienced marketer, and we’re excited to welcome him back to Tiger-Sul,” says company president and CEO Don Cherry. “Dave’s return is an example of our ongoing commitment to educating the industry about the important role sulfur fertilizer plays in modern crop production, and how growers can use Tiger-Sul products more effectively to improve yields and return on their fertilizer investment.
“Growers all over the world are under pressure to feed more people with the same resources,” adds Cherry. “Tiger-Sul’s response to this need is to continue to develop new products that raise the expectations of what sulfur fertilizers can do to help increase yields. Dave has a successful history in agriculture communicating innovative ideas, which makes him the right person to help lead Tiger-Sul’s marketing program.”
Hans comes to Tiger-Sul with the experience of successfully leading projects for Fortune 100 companies and supporting marketing communications efforts in the U.S., Canada, Latin America, Europe and Asia-Pacific regions. Hans is a two-time recipient of the New York Marketing Association Effie Award for marketing impact and record sales. He has a broad range of experience in the agricultural sector driving long-term strategies and overseeing product launches.
Hans grew up on a farm and earned his bachelor’s degree in communications and economics from the University of Nebraska. He also completed various postgraduate work in management and marketing in his more than 30-year career.
“I’m delighted to have this opportunity to return to Tiger-Sul,” Hans says. “As both a market and innovation leader, Tiger-Sul has a compelling story to tell. I’m excited and grateful to have this chance to share that story with the industry we serve.”