Sugar Association Launches New Website

Hopes to share sugar knowledge and increase consumer confidence

Published online: Jul 10, 2018 News
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The Sugar Association, the scientific voice of the U.S. sugar industry, announces the launch of its completely redesigned website, with a goal of making this engaging and useful tool a home for consumers seeking factual information about sugar.

“Our goal is to connect with consumers so that they understand sugar better and can feel more confident about consuming it in moderation,” says Sugar Association president and CEO Courtney Gaine. “There is so much more to sugar that people may not know about, and we hope the new website brings to life sugar’s unique, multifunctional role in our diets. We are excited to provide information that consumers are seeking, such as facts about the science of sugar, its journey from farm to table, and how most Americans enjoy it in their diet. The more knowledge we can share, the more people can feel confident in the role sugar plays in a healthy, balanced and enjoyable diet.”

Creative, colorful and easy to use, the new sugar.org contains information about the origin, types and uses of sugar, including its many functions in food and beyond, as well as current consumption trends. Blog posts, downloadable educational materials and FAQs provide more opportunities for families, educators, health professionals and the media to discover all that sugar has to offer.

The Sugar Association’s new website will help consumers continue to learn about the many ways we all enjoy sugar, access science-based information and data, and focus on moderation and smart dietary choices.

“Our redesigned, innovative website is one way we are showing our commitment to earn the trust of consumers as a resource for anyone who wants to learn more about sugar and its incredible history,” Gaine says.