General Mills announces $4M investment in pollinator habitat

Published online: Dec 08, 2016 News
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General Mills, the Xerces Society, and the USDA announce a major milestone in their partnership to restore and protect pollinator habitat across hundreds of thousands of acres of farmland in North America.

The five-year, $4 million financial commitment between General Mills and USDA's Natural Resources Conservation Service will support farmers across the U.S. by providing technical assistance to plant and protect pollinator habitat, such as native wildflower field edges and flowering hedgerows.

Through 2021, this partnership will help to plant over 100,000 acres of pollinator habitat. Providing habitat in agriculture landscapes has been shown to help a variety of pollinators, including bumble bees, squash bees, honey bees and butterflies, and provides benefits to crops that need insect pollinators. Such habitat can also improve water quality, reduce soil erosion and provide habitat for game and songbirds.

For more information about pollinator conservation and to get involved, visit www.xerces.org or www.nrcs.usda.gov/pollinators.

Source: www.farmforum.net