Michelin North America, Inc. is entering a second consecutive holiday season to launch the transportation appreciation campaign, #KeepThanksMoving.
The social and digital media initiative celebrates millions of transportation industry heroes who work tirelessly behind the scenes to keep the holidays moving forward.
As part of the campaign, Michelin encourages people everywhere to share their appreciation either by Twitter via the hashtag #KeepThanksMoving and or by posting on the MichelinUSA Facebook page, in order to recognize an outstanding individual’s service and dedication to delivering holiday happiness.
Each week, beginning Nov. 17 through Dec. 31, Michelin will recognize individuals in the transportation and travel industries, who demonstrate outstanding commitment to keep the holidays moving by the posts received on its social media channels mentioned above. Michelin will randomly select seven individuals, who are honored as holiday heroes via social media posts. Each person will receive a limited edition Michelin themed gourmet gift box from Try the World, an online gourmet store.
The Michelin themed Try the World gift box features a selection of eight culinary delights from across the globe selected by Thomas Raquel, pastry chef at the world-famous Michelin three-star restaurant, Le Bernadin in New York.
Participants can also download a “Thank-you” card from Michelinmedia.com to demonstrate gratitude toward community heroes, who keep the holidays moving forward. Official contest rules are posted on Michelinmedia.com.