Innovative water conservation solution

Published online: Jul 29, 2014
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Like many industries, the agricultural industry seeks to use technology to improve efficiency and sustainability.

This is especially important when it comes to water, which is forecast to be the number one scarce resource in the coming years both in the U.S. and around the world. Brookside Agra works to help a variety of industries that are dependent upon water to conserve the resource safely. Watch Brookside Agra's segment on Bloomberg Television at 6:30 p.m. EST Aug. 17, 2014.

"We all know that water is necessary to sustain life," said JL Haber, 21st Century Television VP of programming. "When we hear about potential shortages, it can be frightening for individuals and companies. The technology produced by Brookside Agra promises to help alleviate some of this problem, so we believe it is critical to get the word out about their potential."

Brookside Agra's H2OExcel is an all-natural, biodegradable water conservation agent that helps improve water conservation and reduce the need for water. This unique product is a proprietary formula using extracts from desert plants, which have the natural ability to absorb water faster than other plant life. When H2OExcel is applied with water, it reduces the surface tension thereby allowing hardening soils to retain water 3 to 5 times faster.

Helping soils absorb water more quickly and efficiently, H2OExcel helps businesses reduce time, money and energy needed to maintain healthy turf, landscaping and vegetation. Once embedded in the soil, H2OExcel will not harm plants, animals or humans. H2OExcel is recommended for crops, putting greens, fairways, landscaping, lawns, gardens, planters, flower beds, and tree care. The product is available in 96 countries, helping those in agriculture become more sustainable.

The potential for Brookside Agra to help companies reduce the amount of water they need is enormous. Those interested in learning more about the product and its potential should watch this latest episode of 21st Century Television airing on Bloomberg Television on August 17, 2014.