Who is more likely to read nutrition labels – men or women?
According to a recent study from the University of Alabama, published in Food Nutrition & Science, women are more likely to check and use food label components than men.
Phil Lempert, founder of Food Nutrition & Science says the results weren’t a huge surprise, but the results reinforce the notion that manufacturers and retailers should make labels concise and easy to read so consumers can make informed decisions.
The study looked at a sample of 573 males and 809 females ranging in age from 19 to 70. Some other findings, both men and women in the age bracket 51 to 70 checked and used labels more frequently when compared with younger participants.
The study also showed race was a predictor of label use for men. Specifically, Hispanic men were more likely to check labels than Caucasian men.
Full details of the survey can be found in the May issue of Food Nutrition & Science.