Target rolling-out "Simply Balanced"

Published online: Jun 18, 2013
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Target is rolling-out a new organic and natural foods private label.

"Simply Balanced" will eventually offer 250 products from snacks to dairy. The Minneapolis-based retailer says about 40 percent of the Simply Balanced products will be certified organic including milk, eggs, vegetables, juice and soups. The company plans to increase organic offerings at its stores by 25 percent by 2017.

The nation's second-largest retailer also aims to eliminate all GMO-based ingredients from Simply Balanced products by the end of 2014.