Mahindra and dealers create customer events to showcase tractors

Published online: May 15, 2013
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HOUSTON-Mahindra USA, the number one selling tractor in the world based on volume, invites customers to visit their local Mahindra dealers to check out their line of professional-grade tractors and join the Mahindra family during the Dealer Days Sales Event.

When purchasing a Mahindra tractor during Dealer Days, customers can take advantage of an industry leading zero percent interest for 84 months financing along with Mahindra's best-in-class five-year warranty. Mahindra Dealer Days is the perfect opportunity to learn more about Mahindra's heritage and a relationship with North America that dates back nearly 70 years when Mahindra was selected to build the iconic Willys Jeep.

Supporting the Dealer Days Sales Event is the launch of Mahindra's new North American national media campaign showcasing the company's heritage and a revamp of Mahindra's popular "Lift" commercial that touts the superior performance of Mahindra tractors.

"We are excited to unveil our new advertising campaign highlighting Mahindra's heritage and superior performance. These ads feature proud Mahindra tractor owners, staying true to our customer first strategy," said Cleo Franklin, Mahindra USA's Vice-President, Marketing and Strategic Planning.

"We invite customers to the Dealer Days Sales Events to experience the Mahindra difference first hand. There is no better time to visit their local dealer and enjoy a full service, hands-on buying experience. Learn why Mahindra is the fastest-growing tractor company in North America with the industry's highest , 97 percent, customer satisfaction rating and highest customer loyalty rating at 98 percent," said Franklin. "Customers can see up close and personal why Mahindra represents the best value in the tractor market, period.

Mahindra's Dealer Days Sales Events run through July 31 and include open houses, customer appreciation and community-building events at Mahindra dealers throughout North America. Customers have the opportunity to learn about Mahindra's new revolutionary Mahindra Max series, legendary 4025 four wheel drive model, 10 series value-packed cabs, tough and rugged 30 series models, premium 35 series models, top of the line 60 series models and the latest tier IV compliant mPOWER models, all Mahindra Certified "Work Ready," easy to use tractors, attachments and implements.

Mahindra encourages these events to provide an opportunity for dealers to share knowledge and information to help customers choose the best tractor for their needs. Recognizing the importance of selecting the right tractor for the job, Mahindra offers its customers the exclusive Mahindra Max Guarantee 30 Day Satisfaction Program. This guarantee on the revolutionary Max 22 and Max 25 sub-compacts and Max 28XL midcompact models allows customers to return, trade or repair a tractor within 30 days of date of purchase if they are not satisfied.

"Mahindra Dealer Days Sales Events are designed to bring our customers and dealers together in a relaxed environment to learn what they need from a tractor and find the tractor that is right for them. We don't want to simply sell a product to people, Mahindra wants to build a long-term relationship with our customers and their communities to let them know that we will be with them every step of the way," said Franklin. "These events reflect the Mahindra Rise philosophy of accepting no limits, employing alternative thinking and driving positive change to help transform lives in communities across the world and helping people connect to the land they work, have passion for and love."

Mahindra became the number one selling tractor brand in the world in 2010 by providing consumers with value-packed, high-quality tractors.  Mahindra is the only tractor manufacturer in the world to win both the Deming Application Prize and the coveted Japan Quality Medal for excellence in Total Quality Management, awarded by the Deming Prize Committee care of the Union of Japanese Scientists.