At the Farm Progress Show, Mitas introduced its premium product line sold in North America to accommodate demands from the farming community with locally made products manufactured at its Iowan radial farm tire factory. From September 1, all Mitas-made premium tires delivered to U.S. farmers will bear the Mitas brand name. These tires are based on Continental agricultural tires, which Mitas has made under license since 2004.
"The new Mitas premium lines focus on tire sizes the American farmers demand," said Neil Rayson, who is responsible for sales in North America. "Mitas is extending the dealer network, growing sales to original equipment manufacturers and improving Mitas' premium warranty conditions. The simplified brand offer will help farmers choose the right tire. Now, nine Mitas-branded lines are designated as premium because they offer improved benefits to the farmer." Shipments of Mitas premium tires made in Charles City, Iowa, started in July, and were delivered to customers including John Deere and Case IH.