Chip Company Profits Soar

Published online: Oct 29, 2001
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Poore Brothers Inc., of Goodyear, AZ, reported this week its third-quarter revenues increased 37 percent to $14.7 million, a record for the Company's seasonally slower third quarter compared with year-ago revenues of $10.7 million.

The small independent chipping company's third quarter and nine-month growth was primarily driven by the ongoing introduction of T.G.I. Friday's brand of salted snacks in select geographic markets.

The company's multi-year launch strategy of T.G. I. Friday's snacks allowed the company to increase revenue despite organizational investments and marketing expenses for the successful brand launch.

The Company's primary emphasis is manufacturing "intensely different" salted snack foods, including not only T.G. I. Friday's brand snack chips, Poore Brothers potato chips, Bob's Texas Style chips, Boulder Potato Company chips, Tato Skins potato snacks and Pizzarias brand pizza chips.

The company also manufactures private label potato chips for major retailers in Arizona and California and operates a direct-store delivery distribution business in Arizona and a snack-food merchandizing company in Texas.