BASF and Aventis Crop Sciences USA LP, announce they have signed a letter of intent to facilitate their continuing negotiations concerning Aventis participation in the Harvest Partners Preferred Customer Program from BASF.
The program, launched in 1993, is a loyalty program that rewards eligible participating Harvest Partners program members for the purchase of selected products and services.
If negotiations are successful, each company would have separate promotions for Harvest Partners member participation and product eligibility. Aventis would have products in the program in 2001.